The advantages of customized furniture
1, can satisfy different consumer's different individuality demand to the furniture. In the traditional marketing model, furniture enterprises are often based on simple market research, following the current trend of furniture furniture development and production.Custom Furniture But this mode of production of furniture is not in line with the requirements, that is, the style can not meet individual preferences. And the custom marketing will subdivide the market to individual, according to individual request design furniture, the consumer is one of furniture designers. According to personal hobbies to make some specific requirements, such as color matching, personalized specifications and so on.
2. Reduce inventory backlog. In the traditional marketing mode furniture enterprises in order to maximize profits, through large-scale production to reduce the cost of products, once the market suffered a little contingency, this large-scale production of furniture due to the similarity inevitably lead to unsalable or backlog, resulting in waste of resources. and custom marketing is based on the production of consumer orders, there is little inventory, accelerate the capital turnover.
3. Reduce the marketing cost. In the traditional marketing model, furniture enterprises in order to occupy the market, often through advertising, construction stores and other ways to promote sales, and thus higher costs. and the custom marketing as long as the furniture quality is reliable,Custom Furniture the price is reasonable, the furniture can sell smoothly. In the custom marketing, manufacturers directly face consumers to reduce the sales links, but also reduce various expenses.
4, in favor of accelerating product development. In the traditional marketing mode, many furniture enterprises designers behind closed doors, just based on a simple market research product development, designed furniture limitations are very large, it is difficult to meet the needs of the public.Custom Furniture In custom marketing, designers have many opportunities to communicate with consumers face-to-face, it is easy to know the requirements of consumers, and then can develop close to consumer demand products.