Custom furniture is the furniture business on the basis of large-scale production, each consumer will be regarded as a separate market segments, consumers according to their own requirements to design the desired furniture, enterprises should be based on consumer design requirements To create a personal exclusive furniture.
Custom furniture in the domestic furniture market, many businesses advocate solid wood furniture is the framework of solid wood furniture, such as table, door, side panels, partitions, floor, etc. may be wood-based panels, consumers need special attention! Custom furniture is famous for customization, and can be customized according to the size of the house area, design layout, etc. to customize the furniture.
Custom furniture benefits more
1, custom furniture will not be repeated construction
The size of the bed is how much; both sides of the bedside table placed lamp, the socket line to stay no better; TV closed the way the right position; indoor light switch is not left two, many seemingly not a big deal, do not pay attention to easy to repeat the construction The The industry described the embarrassment of a consumer experience, the owner of the decoration after the end of construction, in another home shopping malls found a very suitable for their own furniture, decided to none other than this furniture. However, the furniture installation workers to the owners and found that furniture can not be too much room, can not be broken under the wall, repeated construction is inevitable. In the case of
2, custom furniture can save accounting
Most of the owners have been decorated over the cost of excessive doubt, which is mainly early program ill. Look at the cost of furniture, how much cost, and then based on the selected furniture, matching the top, wall, ground raw materials and color, and ultimately determine the construction costs, just consider the whole, such a small income accounting. More importantly, the program is a good set of programs, it will not attack the interior space disharmony, repeat the cost of repeated construction costs.
3, custom furniture planning more reasonable
To know that the furniture is the protagonist of the room space, is the soul, not only to match the personality, the space share is particularly important, room space space without the feeling of home, too small and very congested, reasonable share of space to make home more warm. According to industry insiders, many owners have the first design to buy furniture, often in the design of the furniture to the reserved space there is doubt, after moving the furniture was found, the deployment of space is not in place and leave the irreparable decoration regret The So, read the furniture or selected furniture, and then please designer design, do not give the decoration to regret.
The advantages of furniture customization
1, to meet the different consumer demand for furniture of different personality. In the traditional marketing model, the furniture business is often based on a simple market survey, follow the trend of furniture for furniture development and production. But this model produced by the furniture is not exactly do not meet the requirements, that is, style can not meet personal preferences. Custom marketing divides the market into individuals, designing furniture according to individual requirements, and consumers are one of the designers of furniture. Can be based on personal preferences to make some specific requirements, such as color matching, personalized specifications and so on.
2, to reduce inventory backlog. In the traditional marketing model furniture enterprises in order to maximize profits, through large-scale production to reduce product costs, once the market suffered a slight surprise, this large-scale production of furniture due to the inevitable lead to slow or backlog, resulting in waste of resources. Custom marketing is based on consumer orders, almost no inventory, to speed up the cash flow.
3, reduce marketing costs. In the traditional marketing model, the furniture business in order to occupy the market, often through advertising, build stores to promote sales, etc. to drive sales, and thus higher costs. Custom marketing as long as the furniture quality and reliable, reasonable price, furniture can be successfully sold out. In the custom marketing manufacturers directly to consumers to reduce the sales link, but also reduce the various expenses.
4, is conducive to accelerate product development. In the traditional marketing model, many furniture companies designers behind closed doors, but according to a simple market research for product development, designed furniture, great limitations, it is difficult to meet the needs of the public. In custom marketing, designers have a lot of opportunities to communicate face to face with consumers, it is easy to know the requirements of consumers, and thus can develop products close to the needs of consumers.
Custom furniture disadvantages
The details of the work are intricate. From the analysis of consumer demand to the next order, the organization of production, distribution, home installation and service and other links must be interlocking, and product customization process involved in the plate parts, hardware, there can not be a trace of deviation.